What happens when a family invests in something that goes against their values?

Usually a financial loss and a lasting family rift. Kris Kluver, in The Dysfunctional Family Office, tells the story of a fourth-generation family worth $400 million that walked into this exact mistake. The opportunity was a logistics company with a projected 30 percent internal rate of return, serving healthcare distributors, which seemed to align with the family's wellness values on the surface. Underneath, the company had 90 percent annual employee turnover. Dormant lawsuits for hostile work environment. A culture driven entirely by metrics with no regard for people. The values said no. Half the family wanted in for the ROI. They invested. They lost 90 percent of the investment over two painful years. The bigger cost showed up at every holiday since. Underlying resentment between those who pushed for it and those who warned against. The Three Investment Questions exist specifically to prevent this. Kris Kluver works with families on values-aligned investing at thethirtyadvisors.com.