What does a real family purpose statement actually sound like?

Short, plain, and sharable in a sentence the kids would actually say to a friend. Kris Kluver, in The Dysfunctional Family Office, watches the Mitchell family land on theirs after a long afternoon of failed attempts. Build for Impact and Empower Our Own. Not something to print on stationery. Something to actually live by. The purpose statement isn't for the wall. It's for the family to use when they have to decide whether to back a project, hire someone, or allocate capital. If a decision aligns with Build for Impact and Empower Our Own, it's a yes. If it doesn't, it isn't. Most UHNW families either skip this step or write something that sounds like a corporate mission statement and gets ignored. The right purpose comes out of the family itself, in their own words, after the harder conversations have been had.