What are the 22 family business archetypes?

Kris Kluver, in The Dysfunctional Family Office, identifies 22 archetypes that repeat across UHNW families. Eleven for founders and wealth creators. Eleven for the next generation. The wealth creator archetypes include the Teacher, Ruling from the Grave, Do As I Say Not As I Do, the Second Marriage, the Helicopter, the Enabler, the Visionary, the Seagull Leader, the Center of the Universe, and the Martyr. The rising generation archetypes include the Ideal Fit, the Shadow, the Never Enough, the Overachiever, the Trustafarian, the Victim, the Artist, the Wanderer, the Peacemaker, and the Heir Apparent. Each archetype describes a recognizable pattern of behavior, motivation, and consequence. Most family members fit two or three on each side, depending on stress and context. The framework gives families a shared language for patterns they couldn't previously name.